Branding is key in today's world. The importance of branding yourself as an artist cannot be overemphasized.
A brand can be defined as a series of tangible and intangible attributes that aim to create awareness, identity, and build the reputation of a product, service, person, place, or organization. The holistic vision of the brand as a long-term strategy encompasses a wide spectrum of activities from product innovation to marketing communication.
Developing a brand for yourself helps you position yourself properly in the media space. It helps you stay unique and away from the crowd. Branding in a layman's term implies creating an image around yourself that makes you different from other artists in your industry.
Artists like Burna Boy, Rema, Wizkid, Davido, etc are known for one thing or the other. From their music, their interviews, the captions of their albums, singles, etc to their engagements on social media, they are either known for something. It's either you are known for being humble, or rude or poor or rich or you are known for being selfless or arrogant. Whichever you choose, your music, personality, and social media image should be identified with something.
Here are five basic ways to brand yourself properly in the music industry.
1. Know your selling point.
Every artist has at least one special characteristic that distinguishes them from any other artist. Your unique selling point should be something your fans can experience only with you. It could be your distinctive sound, your own sense of style, or the way you interact with your fans. Think about what you want to be known for and find out what defines you.
2. Write a compelling biography
Branding is about telling your personal story over and over again. Your fans will build a deeper connection with you when they can relate to your personal story. Write a biography that describes your musical background and life experiences that have influenced your career. Your bio should give your fans an idea of where you've been and where you're going.
3. Pay attention to your image
Your fanatics build their perception of them depending on their image. Many women went to their stylists and obtained a similar haircut.
4. Be Consistent
Being consistent helps your fans identify you easily. Your fans should have the same experience every time they see you or interact with your brand.
The easiest way to give your fans a consistent experience is to develop a format for your onstage show. Also, present a consistent image every time you post music or content, and make sure all your marketing materials look the same.
5. Be Authentic
If the brand could be summed up in one sentence, it would be "You?" Your brand is who you are and what you stand for. For example, when Drake first entered the industry, he wasn't trying to fit in with all the other hardcore rappers in his field. He stayed true to himself and is now probably the best rap star around today. Identify his artistic vision and his niche and then stick with it.