We are back with a new article for Do It Yourself artists. At Waploaded, we place our audience ahead of anything else. We consider you family which is why we try our best to not only report captivating and trending stories, update you with new songs, movies, and gossips, we also try to guide you through your careers even as you grow.
We understand the struggles the being an independent artist and we will be sharing tips to guide you. Marketing is a key step to having a successful career as an artiste. It will be unfortunate to spend so much in creating content and not be able to market them properly in order to recoup the funds invested in the content you created.
If you are an up-and-coming artist or an independent with no record label or management, here is a few things you should consider when marketing your next song.
1. Always work with a budget
As a PR strategist, it's awful to launch a marketing campaign for your song and not have a budget for it. Having some amount of money set aside for marketing helps you plan. It guides you and reminds you of how limited resources are. With a budget, you'll only focus on what will bring out more desired results. Please note that having a budget doesn't necessarily mean you've to spend it all.
2. Choose gradual growth at all times
Don't be in a haste to rack up numbers. Don't be in haste to be famous. In marketing, it is not really about how many peoples can see your content (that's the reach) but how many people can engage with your content. It also goes on to how many people end up loving your content. It's true that the more the potential reach, the high chance of getting engagements but do not go after the reach, chase the engagements.
3. Do not push it, pull it instead
When marketing, ensure your copies are not pressuring people to engage. Ensure you are not forcing it on people. Try to be subtle with your words. Let the growth appear as organic as possible. Do not, I repeat do not try to get your songs on all blogs, radio, Tv, etc all at once. Even if you have the budget and resources to carry all that. Do it gradually. Give the audience a chance to accept the sound, do not force it on them. When you plug it everywhere at once, it becomes inconvenient especially when they don't appreciate the sound.
4. Work with the best
Choose the best PR strategists when working. The best or the most skilled isn't always the most plugged or connected or the wealthiest or the most experienced. Look out for a combination of all including the passion to see you succeed before choosing a team to work with.
5. Keep good relationships
Relationships matter you can get a whole lot of favours, discounts, etc when you keep good relationships. Remember, marketing music in 2021 is expensive and you need to keep good relationships to scale through.
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