Social media marketing is gradually replacing the traditional way of marketing records via DJ mix on the streets. Though DJ mix still exists, social media marketing on Tik Tok, Triller, Reels, etc seems to be a vital means of marketing songs in this modern era.
Nowadays, launching a marketing campaign on Tik Tok, Triller, and the likes have turned so many songs into hits. For example, the recent hit song by Guchi tagged Jennnifer is a hit today due to the effective Tik Tok campaign launched with the song earlier this year. These campaigns when successfully launched directly or indirectly affect the song's success. It'll increase the song's streams, Shazams, and popularity.
1. Map out a budget
Well, you need money to launch these campaigns. First set out a budget for the campaigns and secondly, determine if your budget is enough to carry both platforms or not. A successful campaign on these platforms needs a budget of about $2,000 - $10,000 or even more.
2. Discover the influencers that create something similar to your songs
The next step is to discover the influencers who can benefit you. Most of these influencers have a fanbase and are used to creating some kind of content. Discover the influencers who could develop content with your songs. You could share an idea of what you want them to create or allow them to freestyle. The choice is yours.
3. Reach out to these influencers
After discovering these influencers, you need to group them based on their profile typology, engagement, and reach. This will help you know how to propose deals with these influencers as their engagement and reach will determine what they'll be willing to charge you. Also, you need to state how much content you demand from them daily or weekly in your marketing brief.
4. Partner with Triller or Tik Tok
Reach out to the Tik Tok and Triller team in your region and partner with them. This will enable them prioritise your campaign on their platforms.
5. Choose a hashtag
A hashtag is required to launch a successful campaign. It will help you track the campaign and make iteasy for users on these platforms to join the campaign as well.
What do you think? Please react below...