Why Olamide's New 'UY Scuti' Album Might Flop - Editorial

3 weeks ago

Nigerian rapper and record label executive, Olamide Gbenga Adedeji who is mostly known as Olamide or Baddo is set to premiere another album tagged UY Scuti in June according to his announcement on Instagram yesterday.

The Yoruba -indigenous rapper, Olamide released his debut album 'Rapsodi' in 2011 when he was still with Coded Tunes before leaving for his own imprint, YBNL. In 2013, Olamide dropped his third studio album, 'Baddesst Guy Ever Liveth' just after releasing his second album 'YBNL' in 2012.

The rapper has now gone on to release eleven projects including two joint albums 'Two Kings' with Phyno released in 2015 and 'YBNL Mafia Family released in 2018.

Yesterday, Olamide announced he will be dropping a new album 'UY Scuti' in June, AND HERE'S WHY WE THINK IT'LL FLOP.

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1. Zero Demand

In economics, there is what is called equilibrium point, which translates to the point where the market supply curve and market demand curve intersect on the graph. Here, there is zero demand for an Olamide album. The singer released a body of work last year and there is not no pressure from fans to get a bulk more songs from him.

2. Too Many Songs (Excess Supply)

Just like the first point above, when there is zero demand and the supply keeps coming, we will have a surplus which in turn affects the rate of consumption or sales. Since there is no much demand for 10-15 tracks new Olamide songs, it'll be difficult to get the fans to take a break from the Carpe Diem album and focus on consuming a new one.

It's understandable that after penning down a deal with Empire, Olamide is probably trying to give them more contents to recoup their investments, but the rate at which these contents are coming might affect his career as his fans might just start getting tired of having so many materials to feast on.

What do you think? Please share your reactions below.

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