On 23rd February 2021, the world's most popular global audio streaming platform, Spotify launched in Nigeria. The Swedish audio streaming platform came down to Nigerian amongst other 86 countries fifteen years after its launch.
Though Nigerians were accessing the platform with a VPN before now, they can stream over seventy million songs on the platform for free.
Spotify offers a freemium service. It provides its users digital copyright-restricted recorded music and podcasts. Its basic features are free with advertisements. The audio streaming platform offers paid subscriptions. With the addition of Nigeria, Ghana, Kenya, Gambia, and other countries in 2021, Spotify is now in 178 countries of the world. The platform which recently celebrated having 345 million monthly active users including 155 million paying subscribers is on its way to the moon.
The Spotify launch in Nigeria provides an alternative to Apple Music, Audiomack, Boomplay, YouTube Music, UduX, and other audio streaming platforms already in the country.
According to Spotify Chief Freemium Business Officer, Alex Norström, the Spotify launch in these new countries including Nigeria is a way of tapping into the growing audience in these territories as they keep fighting to connect more than 8 million artists to listeners across the world. In his words, “We are incredibly excited about the opportunity to bring together creators and listeners around the world. As we’ve expanded our international reach over the years, we’ve connected over 8 million artists with listeners across nearly every continent, putting Spotify firmly at the heart of the global audio economy. Launching in these new markets is a key next step to fulfilling our ongoing commitment to building a truly borderless audio ecosystem.”
Spotify Head of Music Sub-Saharan Africa, Phiona Okumu said, “African creators have always pushed boundaries, innovating and creating incredible sounds, and starting from today we are giving them access and the opportunity to connect with a global audience of fans. By bringing in a best in class product and a localized experience made for Africa, we will contribute to boosting the growth of the local streaming ecosystem. We hope our new listeners are going to love the revolutionary audio experience we are bringing to the rest of the continent.”
Here are a few things the Spotify Launch in Nigeria means and the opportunities it's opening.
Unlike Audiomack, Boomplay, and the rest platforms in Nigeria, Spotify pays between $0.003 and $0.005 per stream making it one of the top-paying audio streaming platforms in the world. With more Spotify streams, Nigerian artists who have been bagging millions of streams on Audiomack with an insignificant pay could earn huge on Spotify.
2. This could be an end to free downloads on blogs
Why put up your song for free when a single stream could get you a minimum of $0.003 on Spotify. This could be the next line of thought for musicians. Aside from that, fans can now access all songs without waiting to have them available on blogs for free.
Fans can as well make money by creating and growing their playlists. There is so much going on.
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