One major problem most up and coming artists face is the best way to promote their music and get to a larger audience. For independent artists, the struggle is real. While most people believe in promoting their songs on the radio, others choose to put them on blogs. In this article, we are going to talk about which of these two is the best way to promote your music with limited funds.
Most up-and-coming artists try so hard to copy the big record labels by attempting to put their songs on every platform available whereas they have less access to resources as compared to these record labels. Please do not get me wrong. If you have all the funds, by all means, get your materials to every blog and radio station you could get across to. It's even best your songs are on all platforms than just one.
But for most of you that are not privileged to have access to so many funds, this article will help you get the best result with the little funds you have. This is a huge secret that has worked for so many independents who rose to fame without a record deal. Artists like Oxlade, Seyi Vibez, etc made use of this strategy when they were starting off.
First, let's take a look at the advantages of each of these platforms
ADVANTAGES OF MUSIC PROMOTION ON RADIO
Radio stations reach a wide range of people but most importantly, it covers the four corners of a particular city or state given you access to reach a particular audience. It helps you narrow down your music promotion for the sake of capturing a particular city.
It takes the music to the audience. People do not need to be begged or seduced with graphics or words to download or listen to your music. Once they tune in, they are already listening and checking out your material
ADVANTAGES OF MUSIC PROMOTION ON BLOGS
Blogs are not channeled to a particular audience in a geographic area. They are open to anyone who has access to the internet. Music promotion on blogs takes your music far and wide but most times doesn't reach a larger audience as compared to the radio because most affordable blogs do not have a large audience.
With these few points above, it's obvious music promotion seems more effective on the radio as they could get you access to a defined market, however, after listening to your songs on the radio, the listeners will be drawn to check out your songs on google and possible download it. This is where blogs come in.
In a nutshell, the best way to utilize blogs and radio is to ensure you use the radio to access your defined audience and use blogs to retain them.
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