In a world where sex sells and sexual appealing contents dominate all markets, Teni has been able to sell out her sounds without being slim and sexy.
Teniola "Teni" Apata is a Nigerian singer, songwriter and recording artiste. To people with her body size, settling as a ghost writer would have been their best choice but the graduate of American Intercontinental University has been able to sell herself as a performing artiste even with her chubby nature. Many have been wondering how she did it. How was Teni able to carve out fans and draw them closer to her sound and brand even when she was heavily mocked and dragged for being fat and chubby.
Well this article is bent on exposing the little secrets on how Teni was able to take advantage of her size to sell her music.
1. Scarcity is nothing but opportunity
Teni started her career back in 2017 with a single "Amen" produced by Shizzi. She joined Dr Dolor Entertainment a baby record label at that time. The singer who was plumpy had already written songs for acts like Davido and still wanted to be a performing act. Many I believe would have warned her to stick to ghost-writing but the singer believed her chubby nature is sellable. At that time, there were no fat female singers in Nigeria. Teni saw that scarcity as an opportunity to build a brand around it. Now it's part of her brand. It's even easier to describe Teni to an audience who do not know her than describing Tiwa Savage or Yemi Alade.
No doubt Teni is one of Nigeria's most talented singers. Her voice is magnificient not to mention her songwriting prowess. Despite being heavily talented, Teni puts in huge work to retain her stardom and attempt breaking into new market. Her debut project "Billionaire EP" is only but a proof of how much work the talented singer puts into her materials.
3. Collaboration is key
Teni is arguably Nigeria's most featured female artist. Due to her unique style of writing and performing songs, Teni has been able to work with DJ Neptune, Ladipoe, Cuppy, Orezi, Don Jazzy, Diamond Platnumz only to mention a few. Collaboration is vital for growth. It expands yours market, provide opportunities and get other fan base exposed to your brand.
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