Rema and Fireboy DML broke into the industry in a speed of light. The duo was heavily hunted by the media after recording their breakthrough in 2019.
Fireboy DML confidently dished out a solo performed debut album of thirteen songs. He ruggedly dominated Nigeria's Apple Music Hot 100 chart despite releasing his album about the same time Burna Boy premiered his fourth studio album "African Giant" and Davido released an internationally celebrated sophomore album tagged "A Good Time". Though these albums later amassed over a billion streams in a year, Fireboy DML "Vibration" and other songs off his Laughter, Tears and Goosebumps debut album still tops charts in some African countries.
Rema on the other hand carved a niche for himself. His trap songs took him to the global stage. Rema recieved local awards like Headies, continental awards like AFRIMMA and bagged international recognition when featured on ex-President Obama's Summer Playlist 2019. Last year was more than magical for the Mavin records act. He started off with his famous freestyle cover of D'Prince's "Gucci Gang" to the BETs.
Rema and Fireboy DML became household names locally and internationally faster than Wizkid, Davido or any Nigerian artist has done. They broke into the mainstream in months, bagging so many awards and features on international magazines and media outlets. This could appear to be magical whereas it is a product of hard work, smart work and implementation of well-refined ideas.
Here are 5 lessons every up and coming artist should learn from the success stories of Rema and Fireboy DML.
1. Be Deliberate
Rema and Fireboy DML are not just talented, they're matured. They understand the music business so well. After reading Joey Akan's Afrobeat Intelligence and the smart words from Fireboy DML, I realized the Fireboy DML brand and his lyricism is deliberate., You just have to make strategic moves at all times. Impulsiveness could be charming, but deliberation makes it work. Be deliberate when answering those calls, replying those DMs, making those captions on social media, titling your songs, etc.
2. Patience is a Virtue
Even though these two popped out from nowhere to dominate the industry, they have been calm and collected. Fireboy DML and Rema has been with their record labels a tleast a year before having their first hit track. One minute of patience, ten years of peace. So be you an independent artists with limited funds or a signed artists with a fat bank account, you need patience to actually sell your craft. Fireboy DML's "Jealous" was released months before it finally got into those banging speakers. Be patient!
3. Be Organic
Make it a lifestyle not a duty. You obviously need to be deliberate, strategize and all that, but when it comes to your creativity and growth, organic is better. Fake followers on social media, fake streams, etc will only end up destroying your brand. Nothing sells faster than a product experiencing organic promotion. With organic growth, no matter how little, it will be easier to reach a wider audience with an extra push.
4. Don't be Limited
Set goals not barriers as you can't grow pass the fence you built. Being relentless is not optional. If you must grow, then you must ready and willing to explore. Being relentless entails demanding more of you than anyone else.
5. Be Self Motivated
No one should see the vision clearer than you. Rema wasn't told by his label to be the leader of the new generation. He says he want to encourage his mates to aim higher and take up the mantle. When you pay close attention to his words, you'll realize this is what he has nurtured over time. Do not wait for an extra push to record. Do not wait for your manager to explore new sounds or attempt reaching out to new audiences. Be the driver of your career after all it is your career. Be self-motivated!
ARTICLE WRITTERN BY DAT KULGEE
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