The music industry has moved away from analog promotions, CD sales to online music distribution. The beauty in promotion is spreading your contents across all channels reaching the available markets and convincing them to ride with you.
As an up and coming artist, the resources are limited and hence needs effective management. First you need to ensure your contents are of standard quality and won’t be a waste of time for the audience you’re trying to tap into. Secondly you need to take these promotional avenues into consideration as a reasonable fan base could be built through online promotion.
Here are 5 solid ways you could promote your music online effectively in 2020.
1. Digital promotion
The emergence of iTunes, Apple Music, Souncloud, Audiomack, YouTube music, Deezer, Spotify, Shazam, and other streaming platforms has changed the game for many artists. These platforms are more of a promotional tool for artists than an earning platform. There are millions of users who tune into these platforms every day to listen to their favourites and discover emerging talents. Getting your music on these platforms and most importantly on trending playlists could be the change your career deserves.
2. Blog Promotion
Music promotion on music blogs has been in existence for years now. Most of these blogs have a million visitors and hence the necessary audience for your music. The error most African upcoming artists’ end up doing is running a music promotion on websites that can’t give you the exposure you deserve. Maximize blog promotion, reach out to the top blogs with amazing monthly traffic and put up your sounds on their platfoms. You need more eyes on you and mores ears on your music.
3. Social Media Promotion
Facebook, Twitter, Instagram, YouTube, TikTok, Triller, etc are trending at the moment. Throwing challenges and or making good use of the explore page in Instagram and trending on twitter, Triller and TitTok could give you a million fans worldwide even with the pandemic. You just have to maximize these platforms. Influencers could get a long way to put you in the front line, use them.
I believe ever artist in our century needs his/her own website. It takes nothing to build a website; In fact, it is one of the cheapest things to set up. A website of your own is key. Aside loving your music, people want’s to love your personality. With a website you could make available your music and yourself to the public.
5. Email List
Stop using broadcast messages to send messages to your fans on WhatsApp especially when you do it too often. You will just end up annoying them. You can’t expect me to be cool with your broadcast messages when that’s all you send to me. That has never worked. A regular monthly newsletter is a great way to keep them informed about all things going on with you and your band. Fetch the emails of your fans via your social media handles and websites. Send them lovely newsletters once in a while. Don’t only write to them when you need them to stream your music, it will only show you are selfish.
ARTICLE WRITTEN BY DAT KULGEE
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